Players Guide is the world’s first AI-powered search and recommendation engine built for live games. Viewers no longer need to remember player names—they can search and discover in real-time using jersey numbers.
This turns curiosity into connection and missed moments into monetized engagement, helping people search one more player, buy one more product, and watch one more game.
Designed for adjacent viewers—not just die-hard fans—Players Guide doubles average session time compared to traditional sports apps by surfacing compelling player narratives and Fanatics merchandise through AI-powered jersey number search—faster than googling.
Just as TikTok, Spotify, and Google reshaped how we discover content, Players Guide is the new face of sports apps, bringing that same personalization engine to sports. Leagues boost engagement, players grow their fanbases, and retailers double product views.
By simplifying search and personalizing discovery, Players Guide expands fandom unlocking new value in every live game—from World Cup to WNBA.
Jersey numbers are the new keywords. With over 430 million viewers already searching players each day by name, Players Guide is built to meet them there—smarter and faster. Anytime. Anywhere in the world.
